Traditional Google Search is Like Being Listed in a Library Catalog
Google matches keywords and search terms with companies that appear to be a good match.
For instance, showing up in a Google search when someone in Nashville, TN is looking for a residential house painter is a matter of being matched by Google with "Nashville Residential Painter" or other common search terms.
The companies that Google feel are the best matches show up the highest in the search results.
SEO is the process of optimizing your online presence so that you rank high in those searches.
AI Enhanced Search is Like Getting a Book Recommendation from a Friend
Unlike a traditional Google Search, AI enhanced searches aim to make good recommendations, not just match keywords.
So, when someone asks AI "Who is the best residential house painter in Nashville, TN?", the AI model (ChatGPT, Google AI Overview, etc.) is looking for the most credible answer to that question. To do so, it looks for a variety of signals and makes the judgement call.
AI GEO is the process of optimizing your online presence so that your company is the one recommended by AI search when people ask high-intent questions.
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A comprehensive audit such as AI Search Advantage will examine and grade each area that AI Models such as Chat GPT, Gemini, and Google’s AI Overview use to decide who to recommend. In this audit, we look at over 350 items in 7 major categories, assigning a pass / fail grade to each.
You Appear in Top 3 Recommendations
Of The Time
Your Competitors Appear in Top 3 Recommendations
Of The Time
Your Average
Position
When Recommended
Top Competitor’s Average
Position
When Recommended
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Your AI Advantage Audit will include a custom tailored month-by-month action plan for resolving any AI search issues and improving your AI Search performance. This Road Map is the foundation for implementing an effective strategy.
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Implementing your AI Advantage Search Plan is where the rubber meets the road. Each month, The Marketing Crew will implement critical AI Search enhancing tasks, as laid out in the Audit and Road Map. You’ll be able to view our progress and AI Search Result improvements. Our implementation schedule typically spans 12 months. However, in some cases we may recommend extending this in highly competitive markets.
It seems everyone is offering AI Search Audits today. Sadly, most are simple generic tests that your web administrator can run in less than 20 minutes.
Our proprietary AI Advantage Program includes a comprehensive AI Search Audit, a Road Map that prioritizes the work that needs to be done and a 12 month implementation process where The Marketing Crew implements the strategies detailed in your Road Map.
A comprehensive AI Search Audit should include more than a list of generic ChatGPT or Google AI Overview queries and mentions.
This is because AI Search models use a number of tools when deciding who to recommend. Some are technical tools that evaluate your website’s structure, while other tools measure your company’s expertise level based on your content and other online resources that refer to you.
Here are the major categories AI Search models such as ChatGPT, Google Gemini, and AI Overview check:
Not a problem at all. If you your your team want a thorough audit and road map that you can use to implement changes on your own, our AI Advantage Audit is the perfect tool.
At $2,499.00, it is priced competitively with other comprehensive nationally recognized tools, and gives you the level of detail you or your contractor need.
Voices That Matter
The Marketing Crew provides proven SEO, GEO and AI Search strategies for good small businesses in the Spokane area and beyond. Whether you’re headquartered in Nashville, TN or right here in downtown Spokane, WA, you’ll find our SEO, GEO and AI Search services to be an integral part of your marketing plan.