The Home Services Market Has Shifted

Is Your Website Ready for the Luxury Buyer?

Though they make up less than 25% of buyers, Luxury Buyers account for the majority of revenue in most home services industries.

How To Sell To Luxury Buyers with Your Website

Subtle Clues Tell Them Everything They Think They Need To Know

Luxury Buyers Aren't Who You Think

If you think a Luxury Buyer is a regular buyer with more money, think again.  They’re not.  They have different needs and expectations.  Understanding this is the difference between getting their business and not.

4 Things To Immediately Change on Your Website

If You Want to Attract More Luxury Buyers

2. Stop Focusing on Products.

While Luxury Buyers want to feel educated, they care more about enhancing their image and lifestyle. You're not just selling a product. You're selling a vision.

3. Stop Using Cliche.

"The best service".
"The most trusted."

Luxury Buyers find these cliches to be lazy and suspicious. Instead, explain what you do that makes you the best and the most trusted.

4. Stop Saying Too Much.

For Luxury Buyers, less is more.
You need the right kind of information in the right places.

Think of it as:
Shabby Chic vs. Clean Modern

1. Stop Focusing on Competitive Price.

Luxury Buyers expect to pay for a superior product or service. But they want to know: they can trust you, you'll meet their expectations, and you'll be there for them.

AI SEO: Being Recommended By AI Isn't an Option. It's a Must.

AI SEO (or AI GEO) is a perfect tool for the Luxury Buyer.  With it, they can ask detailed questions and gain recommendations. These recommendations are worth their weight in gold.

Ready To Attract More Luxury Buyers?

Take the First Step with a Free Website Audit & Recommendations Road Map

Optimize Your Site For the Luxury Buyer

We Build Websites Targeting Luxury Buyers

Our fully custom websites are designed with the Luxury Buyer in mind.  We leverage your company’s unique story and expertise while incorporating proven tools to engage your users.  And, we do it with mobile first, SEO and AI search in mind.

Voices That Matter

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Wall And Company LLC
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I can't say enough good things about The Marketing Crew. The founder and CEO, Jason has been monumental in the development of our marketing. We have worked out a great system to capture content for each project we want to showcase. Jason is really good at thinking through the process and executing. We have very much enjoyed working with him and look forward to continued growth. Jason has a team behind him so he can handle whatever marketing needs you may have. Sign up today and experience The Marketing Crew difference.
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Sapphire Coatings
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Jason at the Marketing Crew Manages all our marketing from website / seo to business cards / flyers. He has a background in radio and video and it shows. We at Sapphire have very much enjoyed the work he has done for us and plan to continue to use him. If you are considering a company for your marketing, The Marketing Crew will do a top notch job. So don't hesitate to move forward.
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Joshua Wall
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Great Company. Very personable yet professional. The Marketing Crew manages our entire marketing dept. and does a professional job. Jason is great at managing from the big picture then bringing in the people he needs for the specifics. He is always on top of tasks and even helps me stay on task at times. Thank you Jason for your hard work and commitment. If you are considering a company to help with your marketing, The Marketing Crew will treat you right.
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Heather Davis
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We had the Marketing Crew come in and do videos for our business. They took our awkward video speaking and turned them into professional videos. I highly recommend them for all your video and marketing needs. Jason is on top of things, fast and affordable. He has also transferred and managed our website without delay, contacting the third party and I didn’t have to do a thing. There’s only one team for marketing-the Marketing Crew!
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Parag Vaish
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Jason is stellar at his work. He is highly responsive, does exquisite work, understands what is needed in the communication, and has personal passion for his work. Very highly recommend him.
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Billy Edwards profile picture
Billy Edwards
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The Marketing Crew has been very helpful to growing our business and moving us to the next level. They have moved our SEO from "unseen" to the top of the list in our industry, provided feedback and stats on our current standing, and have always given great advice with our input and final decisions. Jason has kept us "in the know" on trends and has been there for us with as much as is needed. I would recommend The Marketing Crew for any business looking to grow your business to the next level.
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We’ve Done This Before

A Small Agency with Focused Talent and Experience

Jason Yates

Founder of the Marketing Crew with over 25 years of professional marketing experience. Jason helps businesses craft a message that appeals to Luxury Buyers. From long-time managed clients to single event brand adjustment, Jason has a passion for helping small businesses out-perform their larger competitors.

Doug Flückiger

An established and recognized artist and graphic designer, Doug blends years of meticulously honed skills with an eye for current design trends. Hailing from his mountain studio in Idaho, Doug's vision and insight are top-level. When Doug isn't designing for small businesses, he's drawing striking graphite landscapes.

The Crew

We've found that putting your best foot forward means being able to communicate effectively and in a timely manner. That's why we contract with proven, experienced, U.S. based creative talent. From website design to full video production and everything in-between, our Crew helps good small businesses market better.

Liza Kue

An experienced and talented graphic designer, Liza has led graphic design teams and helped top corporate brands craft their messaging. From simple ad layouts to complete brand re-imagination, Liza's depth combines with her keen eye for detail to help businesses leverage their strengths and put their best foot forward.

What Makes a Great Website?

A great website combines best SEO and mobile practices and compelling design to tell your story well.  

Are You Ready to Attract More Luxury Buyers?

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